Ideas do not occur because they're great—or by chance event. The misconception that excellent ideas inevitably lead to success has dominated for too long. Whether you've the perfect resolution for an everyday issue or a bold fresh concept for an originative masterpiece, you have to transform imagination into reality. Far from comprising some stroke of creative genius, this capability to make ideas occur may be developed by anybody. You simply need to modify your organizational habits, enlist a broader community, and develop your leadership capacity.